Live Unafraid Apparel was born in Colorado Springs in the Summer of 2020.

We wanted to build a clothing brand that spoke to the fire inside people tired of hiding their light. Too many people cave to the fears and pressures around them, instead of trusting their gut and pursuing what they really want.

Most don’t speak up.
Most don’t take the shots needed to achieve their dreams.
Most are sitting back waiting for success instead of pursuing it relentlessly.

Today, we encourage you to step up and squeeze everything you can out of each day. As you do, others will follow.

Live Unafraid,

Tom Reber